If you’re not in advertising, then you probably don’t know what an Upfront is. It’s pretty much a showcase of any new and upcoming original content. Media companies put on elaborate shows in order to excite ad buyers. The end goal is that the ad buyers will be enticed to increase their ad budget with the media company.
Telemundo celebrated their Upfront on May 15th in New York’s Hammerstein Ballroom. No expense was spared as they were able to get Enrique Iglesias to perform a private concert for the ad buyers.
Below you’ll find some videos and photos from the evening.